The world’s biggest book sale returns to Cebu with a louder roar and bolder mission. From July 25 to August 4, 2025, Big Bad Wolf Books will take over the GMall Cebu Atrium Area for the first time ever, offering Cebuanos an exciting literary experience filled with brand-new books and massive markdowns.
The 2025 Cebu sale boasts discounts of up to 95% off on a wide range of titles, from bestselling fiction and self-help classics to children’s books and BookTok favorites. With hundreds of thousands of brand-new books on display, this year’s event promises fresh finds for all kinds of readers.
“We’re not here to blend in. We’re here to flip the script—on what a book sale can be, and who gets to be part of the story,” said Jacqueline Ng, Co-Founder of Big Bad Wolf Books, during the official press conference.
VIP Access Through “Share & Win”
Big Bad Wolf Books is bringing back its popular “Share & Win” promo, where 500 lucky winners will receive exclusive early access passes for themselves and two friends. To join, participants must share the event announcement on social media, tag three fellow book lovers, and include the official hashtags: #BBWCebu2025, #BookItToGMall, #BadderThanEver, #BigBadWolf, #BBWPhilippines2025, #SharingKnowledgeGlobally.
Bigger Savings for Everyone
Alongside the headline discounts, Big Bad Wolf is launching special tiered promos:
– Spend ₱2,000 and receive ₱200 off
– Spend ₱5,000 and receive ₱500 off
Institutions such as schools and libraries spending a minimum of ₱30,000 on English books are also entitled to an additional 10% discount, supporting educational growth across Cebu.
Literacy Advocacy: Red Readerhood Program
The Red Readerhood Program—Big Bad Wolf’s global literacy initiative—returns to Cebu, donating 1,000 books each to Boystown and Girlstown Cebu. These nonprofit institutions provide shelter and education for underserved youth. During the press launch, a heartfelt performance by the children underscored the transformative power of reading and learning.
Event Details
Location: GMall Cebu Atrium Area
Dates: July 25 to August 4, 2025
Time: 10:00 AM – 9:00 PM daily
Admission: Free
Big Bad Wolf Books isn’t just a shopping event. It’s a movement—a challenge to the ordinary and a call to rediscover what reading can do, and who it’s really for. This isn’t just an event filled with books, it’s a bold declaration that books belong in every home, in every hand.
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