City Savings Bank (CitySavings), the thrift arm of Aboitiz-led Union Bank of the Philippines, is strengthening its efforts to help Filipinos build a strong financial security through its expanded range of savings products and the Bank’s practical wealth management program, as economic uncertainties continue to challenge households nationwide.
The Bank emphasizes that disciplined saving remains the cornerstone of financial stability and long-term prosperity. “Savings represent more than just money set aside – they represent peace of mind, opportunity, and the foundation for achieving life’s most important goals,” shared City Savings Bank President and CEO Manuel G. Santiago, Jr.
The Bank’s approach extends beyond simply offering accounts; it focuses on empowering clients to build their finances, such as through City Savings Bank’s Power Savings account, which offers a 4% annual interest rate, providing a better opportunity to grow their funds.
As a community-focused institution, City Savings Bank views the community’s financial success as integral to broader economic development. By providing accessible, high-yield savings options, the Bank contributes to increased domestic savings rates, which, in turn, support local investment and economic growth.
“When our clients succeed financially, entire communities benefit,” Santiago affirmed. “Higher savings rates lead to increased local investment, job creation, and overall economic stability. We’re proud to play a role in strengthening the financial foundation of Filipino families.”
To complement its deposit products, the Bank is also reinforcing its mission to promote financial wellness through Project ₱er@parasyon (PeraParasyon), one of CitySavings’ Corporate Social Responsibility (CSR) initiatives. Since 2016, the Bank has conducted more than 1,700 sessions nationwide, training nearly 132,000 teachers, uniformed personnel, and local government unit (LGU) workers in practical wealth management.
Through these combined efforts, CitySavings continues to elevate communities by delivering innovative high-yield solutions and serving as a trusted financial partner. As the Bank transforms its branches into the Bangko ng Barangay, it reinforces its commitment to financial inclusion and its vision of becoming the leading mass market bank in the Philippines.
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