Celebrity-Favorite Jewelry Brand Penny Pairs Expands to Cebu

Cebu’s fashion scene is about to sparkle brighter. Penny Pairs, the jewelry brand adored by Manila’s celebrities and influencers, is opening its first store outside Metro Manila at Ayala Center Cebu this April 2026.

This Cebu flagship will be the largest Penny Pairs store yet, designed as an immersive space where guests can explore, try, and experience the brand’s full range, from everyday staples and fine jewelry to permanent jewelry and piercings. It’s more than a boutique; it’s a destination for self-expression and confidence.

Since its founding in 2018, Penny Pairs has become one of the Philippines’ most recognized jewelry names, earning 10,000+ five-star reviews and collaborating with international favorites like Wicked and Barbie. Known for durable, hypoallergenic, and sustainably sourced pieces, the brand has built its reputation on timeless designs that are effortless to wear every day.

“Opening in Cebu has been a long goal of ours,” shares founder Camille Jimenez-Sandico. “Cebu is one of our biggest communities outside of Manila, so we’re thrilled to finally meet everyone in person. This store isn’t just about jewelry; it’s about helping women discover little ways to feel more confident, whether through a sentimental necklace or a new piercing.”

Jewelry for Every Moment
The flagship store offers the complete Penny Pairs experience:

  • Best-selling staples in gold-plated pieces, gold vermeil, and solid gold fine jewelry
  • Permanent Jewelry appointments with white and yellow 14k solid gold options
  • Ear piercings starting at ₱999, using implant-grade titanium flatbacks for safety and comfort
  • Fine jewelry consultations, where customers can design bespoke pieces for engagements, weddings, and other milestones

Whether it’s a small indulgence or a milestone celebration, Penny Pairs Cebu promises something for every occasion.

Visit Penny Pairs Cebu on the 4th Floor of Ayala Center Cebu. For updates and inspiration, follow @pennypairs on Instagram.


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