For generations, the Bank of the Philippine Islands (BPI) has been a trusted financial partner, guiding Filipino families through milestones big and small. As it celebrates its 175th year, BPI is opening a new chapter, one that blends financial empowerment with the magic of storytelling, through a landmark collaboration with The Walt Disney Company Southeast Asia and its affiliates.
This partnership makes BPI the first bank in the Philippines to bring together Disney, Pixar, Marvel, and Star Wars in a suite of lifestyle‑driven offerings. It’s more than a branding exercise; it’s a reimagining of how banking can fit seamlessly into everyday passions and family experiences.
BPI President and CEO TG Limcaoco describes the collaboration as a bridge between legacy and imagination. “By bringing together BPI’s heritage of trust with Disney’s timeless characters, we’re creating more meaningful ways for families to dream, plan, and experience life together,” he said.
What Customers Can Expect
- Branded cards and premiums featuring fan‑favorite Disney, Pixar, Marvel, and Star Wars designs.
- Exclusive privileges for BPI cardholders on Disney Adventure holiday vacations and Hong Kong Disneyland Resort experiences.
- Special Disney+ promotions and rewards, alongside themed events tied to upcoming film releases.
- Access to Disney Cruise Line offerings, including the highly anticipated Disney Adventure cruises from Singapore.
Disney executives echoed the excitement, highlighting the Philippines’ strong fan base and the opportunity to bring storytelling closer to home. Alex Baillie, Vice President & General Manager of Disney Consumer Products South Asia Pacific, noted that the collaboration will deepen Filipinos’ connection to Disney’s beloved brands. Sarah Fox of Disney Cruise Line described the Disney Adventure ship as a “gamechanger for cruising in Asia,” while Simon Ho of Hong Kong Disneyland Resort praised the role of Filipino guests and cast members in the resort’s 20‑year history.
Maria Cristina “Ginbee” Go, BPI Head of Consumer Banking, added: “Disney has long been part of cherished moments for many Filipinos. We are excited to bring that magic into new and unexpected spaces, creating delightful experiences families can enjoy in their everyday lives.”
0 Comments