Kenny Rogers Roasters, one of the country’s leading fast-casual restaurant brands, is proudly celebrating its 30th anniversary—a significant milestone that underscores its steadfast commitment to “deliciously healthy” dining and its lasting influence on Filipino food culture.
Since opening its first store in 1995, the brand has expanded to over 150 locations nationwide, building a legacy around its signature Classic Roasted Chicken and a thoughtfully crafted menu that marries indulgence with nutrition.
As part of its continued growth, Kenny Rogers Roasters is set to open a new branch in Paseo Arcenas, Banawa, Cebu—reinforcing its presence in the Visayas region and making wholesome, flavorful meals even more accessible to the local community.
Known for its well-balanced offerings, the restaurant provides a diverse menu featuring fall-off-the-bone ribs, Healthy Plates, and fresh salads—each item accompanied by calorie information for greater transparency. Fan-favorite sides such as the iconic corn muffin, mac and cheese, and steamed vegetables round out the experience, offering comfort alongside nutrition.
Staying true to its healthy roots while embracing culinary creativity, Kenny Rogers Roasters continues to introduce bold, globally inspired flavors through limited-time offerings like the Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast. These innovative menu items prove that healthy meals can also be indulgent, exciting, and deeply satisfying.
To commemorate its 30th year, the brand launched its most heartfelt campaign yet: “I Love Me Better.” This initiative encourages mindful eating and promotes self-love, reminding customers that every healthy choice—no matter how small—can be a meaningful act of self-care.
The campaign has made a powerful impression, with striking visuals featured on trains, buses, billboards, and even a catchy new jingle now streaming on Spotify—turning everyday spaces into uplifting reminders to prioritize wellness.
“Sometimes, better choices start with something as simple as choosing better meals for yourself. When we choose healthier, better meals, we’re not just fueling our bodies but embracing self-love,” says Marketing Director Lorent Martin Adrias. “Choosing Kenny Rogers Roasters is more than a meal decision—it’s a commitment to loving yourself better.”
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