Cebu’s favorite book-hunting tradition is back and wilder than ever! The highly anticipated return of Big Bad Wolf Books brings a tidal wave of titles and thrilling discounts to GMall Cebu, turning the Atrium Area into a haven for readers from July 25 to August 4, open daily from 10AM to 9PM.
The Pack Returns with Purpose
Cebuanos gathered in droves for the grand opening, celebrating not only the return of unbeatable discounts but also the joy and magic that reading brings. The event kicked off with heartwarming performances from students of The Sisters of Mary Schools, Red Readerhood Program beneficiaries, showcasing music and gratitude in equal measure.
Co-Founder Jacqueline Ng greeted attendees with a powerful message of connection and advocacy. “It’s always a pleasure to come back to Cebu,” she said. There’s a real love for reading here that we’ve felt every time we visit. The support from the Cebuano community means so much to us. It’s this shared passion that fuels our mission to get books in the hands of those who need it and inspire a lifelong love for reading.”
At the heart of this year’s event is the Red Readerhood Program, a literacy initiative that transforms purchases into opportunities. Partnering with The Sisters of Mary Schools and Gawad Kalinga, Big Bad Wolf is donating hundreds of books to young learners in underserved communities.
From choir harmonies to violin solos, students from Boystown and Girlstown wowed the crowd with performances that echoed the transformative power of reading. Ley Almeda, Country Head of Big Bad Wolf Books Philippines, said “when we see students perform like this, we’re reminded of exactly why we do what we do.”
Wild Discounts for Every Book Beast
Shoppers are in for a feast of fierce promos:
- Spend ₱2,000 and get ₱200 off instantly
- Spend ₱5,000 and slash ₱500 off
- Schools and libraries get 10% off English titles for bulk purchases
- Students enjoy 5% off with a valid ID—no minimum spend
- A special promo for neighboring provinces is also on the horizon
Ready your wishlist, rally your pack, and head to GMall Cebu’s Atrium. The Big Bad Wolf Cebu Book Sale runs from July 25 to August 4, 10AM to 9PM daily.
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