As Cebu bursts into color and rhythm for Sinulog 2026, UNIQLO marks a decade of LifeWear in the Queen City with a celebration stitched with gratitude, style, and community care. From January 16 to 22, UNIQLO Cebu stores are offering exclusive discounts, heartfelt initiatives, and a locally inspired UTme! collection that honors Cebu’s vibrant culture.
A Humble Beginning: From 8 Employees to a Cebuano Staple
UNIQLO’s journey in Cebu began with its first store at SM City Cebu, launched with just eight dedicated employees. What started as a modest team has grown into a multi-branch presence across the city, becoming a beloved brand that blends global quality with local heart.
UTme! Cebu: Wear Your Sinulog Story
UNIQLO’s UTme! customization service takes center stage this Sinulog with exclusive Cebuano designs that allow customers to create personalized T-shirts and tote bags featuring bold, playful graphics. Shoppers can mix and match images, typography, paint, and character stickers using in-store tablets to design their own wearable art, making each piece unique and festival-ready. The collection is priced at ₱990 for adult T-shirts, ₱590 for kids’ T-shirts, and ₱990 for tote bags, giving everyone a chance to celebrate Sinulog in style with customized LifeWear.
Cebu-Exclusive Offers and Sinulog Style Picks
From January 16 to 22, shoppers can take advantage of limited-time discounts on some of UNIQLO’s most popular pieces. The Uniqlo U Crew Neck T-Shirts are available at ₱390, down from ₱590, while the Dry Color Crew Neck T-Shirts for men are priced at ₱290, reduced from ₱390. Women can also enjoy savings on Ultra Stretch Cropped Leggings Pants, now offered at ₱990 from the original ₱1,290. Adding a festive touch, the localized Mickey & Friends Collection is priced at ₱590 for adults and ₱390 for kids. Featuring designs inspired by Manila, Davao, Siargao, Cebu, and La Union, this special edition celebrates the beauty of the Philippines through playful, location-themed art that captures the spirit of each destination.
LifeWear with Heart: Supporting Filipino Families
UNIQLO continues to live out its philosophy of LifeWear with Heart by supporting Filipino families through its RE.UNIQLO initiative. Over the years, the brand has empowered customers to give back in meaningful ways, resulting in the donation of 31,000 AIRism shirts and other LifeWear items to partner communities. In addition, UNIQLO has provided ₱3 million worth of clean drinking water, hygiene kits, and repair materials to families affected by Typhoon Tino and Super Typhoon Uwan. Cebu communities have also directly benefited, with 5,500 AIRism shirts distributed as part of disaster relief efforts.
Sinulog Surprises for Cebuano Shoppers
As part of its 10th anniversary celebration and in time for Sinulog, UNIQLO Cebu stores are offering exciting surprises for shoppers from January 16 to 18. Customers who make a minimum ₱3,000 single-receipt purchase and present their receipt via the UNIQLO App will receive a free UNIQLO luggage tag. The first 100 customers each day will also enjoy a complimentary croissant from Abaca Baking Company. On top of these treats, shoppers have the chance to win special prizes from beloved local partners, including Abaca, Maya, and The Reef.
These anniversary offers and Sinulog specials are available at UNIQLO’s Cebu branches: Ayala Center Cebu, Ayala Malls Central Bloc, SM City Cebu, SM Seaside City Cebu, and SM City J Mall.
0 Comments