For Cebu’s Gen Z and millennial riders, identity is a collage built from thrifted finds, indie art, and everyday adventures. Yamaha Motor Philippines taps into this energy with its #StartYOUniqueness campaign, partnering with Ukay Ta Bai (UTB) to showcase the Mio Fazzio as the ride that moves with Cebu’s creative lifestyle.
Ukay Ta Bai has grown into a hub for Cebu’s youth, offering thrifted fashion, upcycled finds, and indie art that reflect the city’s unique identity. By teaming up with UTB, Yamaha placed the Mio Fazzio at the heart of this creative ecosystem. The collaboration featured racks of vintage denim, hand-painted totes, and film photo booths, with the Mio Fazzio blending effortlessly into the scene.
The event also introduced the Mio Fazzio Rush Card challenge, encouraging visitors to explore booths, discover new aesthetics, and earn exclusive Yamaha gifts. The result was a hangout that felt less like a brand activation and more like a celebration of Cebu’s youth culture.
Launched in 2022, “Start YOUniqueness” is more than a campaign line. It’s Yamaha’s way of telling Gen Z: being authentically YOU is enough.
The Mio Fazzio embodies this message. Its minimalist and modern silhouette slips into any aesthetic without trying too hard. Colorways pop without shouting, and smooth lines keep it sleek but never plain. Underneath the style, it’s built for real-world rhythm: campus runs and café crawls, pop-ups til close and late-night milk tea rides, storage for thrift hauls, nimble handling for crowded side streets, and comfortable seating for a full day of errands and meet-ups.
In short, the Mio Fazzio is the missing piece that upgrades both form and function.
Since August 2025, Yamaha and Ukay Ta Bai have been rolling out three legs of this collaboration across Cebu, each one reinforcing the same core idea: the Mio Fazzio isn’t the main character, you are. Yamaha sets the stage so your authenticity can step into the light.
The Mio Fazzio Collective final schedule will be posted on Yamaha’s official pages: Website, Racing FB Page, YT Channel, IG, TikTok, and X.
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