In a world where routines are faster, spaces are more shared, and personal choices are more intentional, the way people enjoy nicotine is changing. Across the globe, science-backed harm reduction is reshaping how adult smokers approach their habits—offering alternatives that remove smoke, ash, and disruption from the equation.
At the heart of this shift is a new generation of smoke-free products designed to fit seamlessly into modern lifestyles. One standout? Nicotine pouches—smoke-free, tobacco-free, and discreet. These small, pocket-friendly pouches deliver nicotine through without the need for lighters, devices, or clouds of smoke.
Leading the charge is ZYN which recently wrapped up its ZYN Summer Experience in Cebu. Held from June 5 to 7, 2025, the event brought ZYN’s signature blend of convenience and freedom to the Visayas, giving legal-age nicotine users —those who would otherwise continue to smoke—a chance to explore a modern, tobacco-free alternative.
Building on the momentum of the ZYN Summer Experience in La Union, the Cebu leg provided legal-age nicotine users in the Visayas region with an immersive experience that demonstrated how ZYN can fit into the routines of adult smokers looking to transition away from cigarettes. From daytime adventures exploring Cebu’s scenic views and emerging restaurants to late-night gatherings in the city’s vibrant nightlife scene, attendees experienced how ZYN can be conveniently used – without devices, and without smoke or vapor.
“Cebu embraces life to the fullest, and we wanted to show how ZYN empowers legal-age nicotine users to do the same,” said Zhorai Lipayon, Head of Smoke-free Products Marketing at PMFTC Inc. “Through the ZYN Summer Experience in Cebu, we were able to show how one can enjoy the freedom of a smoke-free alternative, seamlessly integrating ZYN into their daily lives whenever, wherever- making informed choices that fit their needs” she added.
As nicotine pouches gain traction as a smoke-free option, ZYN leads the way by offering legal-age nicotine users a tobacco-free alternative, aligning with the global movement towards harm reduction.
ZYN is now available in Cebu in IQOS Stores in major malls, Mactan-Cebu International Airport Terminals 1 and 2, and online via ZYN.com with same-day delivery in select areas.
0 Comments